As the worlds of fashion and sports continue to collide, the latest relationship between Stylinity and the NFLPA are bringing both worlds together by none other than, “selfies”…..
Who hasn’t seen a “Selfie” of your favorite NFL player on any social media outlet and wanted the complete look? The NFL continues to be the most dominant sport in the US and this gives NFL athletes a significant edge in the social media arena. With the surge of time we all spend on social media fans and athletes have cultivated a unique relationship, which now with the help of Stylinity, the online pioneer in making “selfies” shoppable, you can shop like Johnnie Manziel, Larry Fitzgerald, or even Aaron Rodgers. NFLPI is the first partner within Stylinity’s celebrity division.
“Social commerce is poised to grow exponentially. Now style-conscious NFL players will help drive that growth, by sharing their favorite styles and inspiring their fans on social media via Shoppable Selfies that will deliver revenue for brand partners. And the brands will have unparalleled data, with the ability to see which picture drove which sale,” said Tadd Spering, CEO of Stylinity.
“We’re always seeking new and different ways for players to expand their marketability and connect with their fans,” said Steve Scebelo, NFLPI Vice President, Licensing and Business Development. “Teaming up with an emerging company like Stylinity allows players to stay on the cutting edge of new and innovative technology while leveraging our ability to strengthen personal brands.”
For additional details on Stylinity’s platform featuring NFL players, visit www.stylinity.com.
Photo via NFLPA.com
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