Commercial spots are the most intriguing and a reason a lot of people watch the Super Bowl. They do not care necessarily about the teams in the game, but more about what brand will have the commercial spot all of America is talking about the next morning. No matter what brand wins the honor of being the most talked about, you can almost bet no matter how good or bad the commercial spot is, Danica Patrick in the GoDaddy spot is talked about one way or another.
However, when GoDaddy announced in April they would no longer be sponsoring Patrick in the NASCAR Sprint Cup Series starting in 2016, not only did Patrick’s future as a driver in the top series become questionable, we also realized we will no longer see Patrick and be talking about her role in the GoDaddy commercials the morning after the Super Bowl.
But, that might not be the case as Tuesday, August 18th, Patrick and Stewart-Haas Racing announced a new sponsor for Patrick and her No. 10 Chevrolet starting in 2016. The sponsor, Nature’s Bakery, which is the maker of flavored fig bars.
So now, we will be seeing Patrick in health conscious commercial spots during the Super Bowl. If you think about it, it is a good fit and a natural transition for Patrick at this phase in her career. As health-conscious Patrick, who enjoys spending her free time with activities like CrossFit, yoga and hiking, noted
“I feel like our brands align so perfectly, it’s kind of amazing. I think that journey is going to be really fun. I think there’s going to be lots of exciting things that we can do together in the future.”
In addition, with GoDaddy, Patrick was recognized worldwide. With Nature’s Bakery, she is not losing the worldwide appeal, as Nature’s Bakery is a global brand, which co-founder Dave Marson noted
“We’re not as small as you think. We’re a global brand. We produced over 600 million fig bars this year, so we’re big enough to handle it.”
The entire Stewart-Haas team not only stepped up to land Nature’s Bakery as a sponsor for Patrick, but also landed a sponsor that fits her perfectly and a sponsor that will be a great partner for many years down the road.
