The B2 Effect held it’s first ever media training open to NFL Players and their Wives in Scottsdale, Arizona, during the week of Super Bowl XLIX. Boom Media and Image Consulting, a boutique Public Relations and Marketing Firm opened their first interactive media and public relations training session to NFL athletes and their wives, but have opportunities on the horizon for athletes of other organizations as well as, professionals, executives and students.
Each and every one of us is our own brand. We create an image on our own personal brand by our speech, appearance, photos and our constant updates through different social media outlets. Learning how to perfect our image is something we can all take lessons on. The B2 Effect didn’t cut any corners, when they held their first training session at Mandarich Studios, owned by Tony Mandarich, former offensive lineman for the Greenbay Packers and Indianapolis Colts. Tamara Washington, the Executive Consultant for Boom Media and Image consulting talks about how Tony couldn’t have been a more perfect fit for the group. Tony is an incredible photographer, who pays particular attention to making sure his subjects are always presented in their best manner, but it doesn’t stop there, Tamara says, “Tony always makes sure you are on point with what comes out of your mouth” because that is what builds the base of your brand. You as an athlete are 100% your own brand and that image can easily be tarnished, so being able to learn a few tips here and there, can make your career, your product, that much stronger.
Tamara Washington later went on to explain why holding her first event for NFL athletes at the Super Bowl seemed so fitting, she said a lot of times athletes have an, “I don’t care attitude when they are dealing with the media.” We are living this right now as our media outlets, TV, radio and internet are flooded with stories of Marshawn Lynch, not responding to media. You, as an athlete define yourself by how the media portrays you, so you have to choose your look, words and web presence wisely. Wives are a vital aspect in the portrayal of the athlete as well, Tamara speaks on how, “wives become ‘The Brand’ because they are married to the athlete, and they are now one entity. A lot of the players have non-profits, so the wife is expected to step in and make things happen and make sure they are representing the brand and the non-profit/organization as a whole. They become the face, so it’s important.”
“The B2 Effect takes image and media training and basically marries them together,” says Tamara. It prepares participants to respond to the media in any situation and gives them the confidence to feel and look great. The B2 Effect is a four hour interactive session broken into six essential components: Makeup, Hair/grooming, Attire, Head Shots (Photography), Media Training and Media Interviews (Television, Radio and Print). Their professional stylists and makeup team will make attendees dazzle in front of the camera of celebrity photographer Tony Mandarich.
The first annual B2 Effect, sponsored by MAC Cosmetics, NAPZ, Live Lids, Boom Media and Image Consulting, Verizon and Mandarich Studios was a huge success. Some big names like former Seattle Seahawks Offensive Lineman Chester Pitts, Offensive Lineman Tony Mandarich, and Pro Bowler Wade Smith, along with his wife Rita Smith, CEO of NAPZ, Brandi Maxwell, as well as many more were present. Be sure to check out http://www.boommediaandimage.com to get more details on upcoming events, and remember YOU are your brand, and YOU can change other perceptions.
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