NFL Commissioner ROGER GOODELL and GE Chairman and CEO JEFF IMMELT will announce the round one winners of the Head Health Challenge tomorrow.
At the announcement event, which will be held at the NFL office in New York, SUE SIEGEL, CEO, GE Ventures & healthymagination, GE, will conduct a panel discussion with some of the winners about the need for brain research and its impact on healthcare, sports and society in general.
Last March, GE and the NFL announced the Head Health Initiative, a four-year, $60 million collaboration to speed diagnosis and improve treatment for mild traumatic brain injury. The goal of the research and innovation program, guided by healthcare experts, is to find real solutions quickly and improve the safety of athletes, members of the military and society overall.
The initiative includes a four-year, $40 million research and development program to evaluate and develop next generation imaging technologies to improve diagnosis and allow for targeting treatment therapy for patients with mild traumatic brain injury. In addition, the NFL, GE and Under Armour launched a two-year open innovation challenge to invest up to $20 million in research and technology to better understand, diagnose and protect against mild traumatic brain injury.
