Bills Bringing Out The Pink

The Buffalo Bills host Michael Vick and the Philadelphia Eagles on Sunday at 1:00pm ET, in a game that features a heavy emphasis on the NFL’s Breast Cancer Awareness Month.

On the field, the Bills look to defend their 3-1 record against a hungry Eagles team that is at 1-3 and on a three-game losing streak.  Look for lots of ground yardage, as the Bills and Eagles are ranked 5th and 2nd in the league in rushing, respectively, and are 25th and 30th against the run.

The Bills are partnering with the Western New York Affiliate of Susan G. Komen for the Cure, Zeta Tau Alpha and the Bills Women’s Association to coordinate the sixth annual Billieve - Breast Cancer Awareness Campaign.

Pregame activities include:

  • 15,000 pink NFL Zeta Tau Alpha ribbons to be distributed to fans at the entrance gates
  • 50,000 pink pom poms to be given to fans courtesy of Time Warner Cable, game day sponsor
  • 180 Jills Cheerleaders and Jills Alumni (six decades of Jills cheerleaders) to perform pregame
  • 50 breast cancer survivors on the field to form Stampede Row during Bills player introductions
  • Pink ribbon coin for the coin toss and the presentation of a ceremonial pink game ball
  • Sky divers landing on the field during pregame with a Billieve flag and pink parachute
  • Dessert deli selling pink ribbon cookies with the proceeds going to the Western New York Affiliate of Susan G. Komen for the Cure.

The Bills will have pink goal post padding, banners on the ring wall and ribbon logos painted on the field.  Players will also use pink cleats, wristbands, gloves, sideline caps, Captain’s patches and sideline and quarterback towels.

Special game balls with pink ribbon decals will be used throughout the game as well.

This is all part of the NFL’s – ‘A Crucial Catch’ initiative to promote the importance of awareness and early detection.

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